Sandwich, The producers of "Sandwhich" are using director Anees Bazmee's earlier hit "No Entry" to generate hype about their upcoming movie starring Govinda, Raveena Tandon and Mahima Chaudhari slated to hit theatres Friday

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Anees Bazmi's 'Sandwich' releasing Friday
By Manissha Despaande, Indo-Asian News Service

Mumbai, Aug 24 (IANS) The producers of "Sandwhich" are using director Anees Bazmee's earlier hit "No Entry" to generate hype about their upcoming movie starring
Govinda, Raveena Tandon and Mahima Chaudhari slated to hit theatres Friday.

While generally it is the presence of the stars that attract buyers, but there are exceptions in Bollywood when a director's name is used to generate much-needed curiosity about a film. And Bazmee is one of them, reports Bollywood Trade.

The film was earlier titled "Hum Do Hamare Do". However, producer Smita Thackeray had a tough time finding buyers because Govinda was not going through a very
promising patch and the movie was stalled for an indefinite period.

But post the success of "No Entry", which struck gold at the box-office, Percept Pictures showed a keen interest in the film and decided to acquire its world rights.

Last week, when publicity and advertisements of the film featured in media announcing its release, Bazmee was in for a big surprise.

"I am happy for the producers and am glad that the success of my last film has helped in the marketing of my next film. I have no problems if my name is being used in the
publicity material to generate curiosity.

"It is nice to know that someone benefits from my name. But I am not sure how the audiences will react to it considering that Govinda hasn't had a release for some time,
Raveena is married and Mahima is doing small roles," said Bazmee.

But he says comedy in the film is something to watch out for.

"It is a hilarious comedy and I was eagerly looking forward to it at that point of time. Finally it is releasing, and that's a reason to celebrate," he said.