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Chowta ready with new concept of musical 'singles'
By Nidhi Pathak, Indo-Asian News Service

Mumbai, Jan 16 (IANS) After a long sabbatical, music composer Sandeep Chowta will be back with the music of his new film "Flat", based on the international format of singles. He promises it will be a trendsetter.
 
  

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Chowta, who is known for devising the concept of item numbers in Bollywood by churning out pulsating numbers like 'Kallu mama', 'Khallas' or 'Babuji', took a long break as he was bored doing typical item songs.

Quizzed about what he had been doing these three years, he said: "I took a break from my professional life. I was bored doing Bollywood item songs. I was in search of my autonomous state of music which doesn't make me accountable to the filmmakers or music companies."

About "Flat", he said: "It is the movie for which I'll compose one track and will release it as 'singles'. I will introduce the concept of 'singles' in the Indian music industry.

"The album will definitely create curiosity among the viewers and will compel them to watch the movie and buy the album (which will have only four to five songs at the maximum)."

Enlightening on the concept of 'singles', Chowta said: "Basically it is an international concept of selling music and movie with the most effective marketing skills. This concept is popular in the US and Britain.

"It doesn't belong to any particular genre of music. But undoubtedly it will be a foot tapping number meant for music lovers. And the concept of 'singles' will certainly strike the right chord with Indian listeners.

"At present it is in the experimental genre. If it clicks with listeners, then you may say it is a trendsetter in the Indian music industry.

"For instance take MI2, which released the album with all 'singles' including the title track done by Limp Bizkit and also Metallica. Later, the viewers who had already heard the album could easily identify it with the movie and strike on the familiarity factor."

Chowta feels the music industry has stagnated.

Commenting on private albums, he said: "It's not only about absolute freedom but also about trying your luck as no company in the music industry will launch an aspiring music director or singer.

"To be more candid, the present situation in the music industry is 'quite dumb' or you can say in a 'funny state' where artistes keep searching for break and later for freedom."