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Goa film bazaar draws Brazilian, Greek, US participation
Panaji, Nov 23 The Confederation of Indian Industry (CII) will
hold a four-day film bazaar against the backdrop of the
International Film Festival of India (IFFI) that begins here
Thursday to build better links and create new markets.
The CII's Goa Film Bazaar will be held Nov 24-28 at the Kala
Academy, a cultural centre and one of the main centres for IFFI
37th edition.
The bazaar will also have special workshops on scripting,
location shooting and incentives, cracking international
markets, co-production and overseas locations, and a perspective
on the south Indian film industry.
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Overseas delegates participating in
the film bazaar include Greek production and location specialist
Christos Alex Giotis, producer Ron Lavery of WestHam Films,
scriptwriter Rex Weiner, and Latin American producer and
distributor Helder DaCosta (Brazil).
Exhibitors include Prasad Group of Chennai, the Mumbai-based
Indian Film Experts Association, the National Film Development
Corporation, Digiquest Studio of Hyderabad, Mumbai's Films
Division, Ramesh Deo Productions of Mumbai, the Children's Film
Society of India, Golden Square Films of Chennai, and the South
Indian Film Experts Association.
In terms of figures, Indian films have some impressive figures -
though at the global level it is far from attaining its
potential. Indian films currently reach over 100 countries, and
the diaspora is now 25 million strong. But its clout is nowhere
near that of bigger industries like Hollywood.
This year's film bazaar will have new additions - a location
pavilion, a buyer-seller lounge and an independent filmmakers'
lounge.
Officials promoting the event believe that film bazaars could
play the role of promoting and position India as a
post-production hub, help market Indian films abroad, strike
co-production deals, promote Indian shooting locales and enable
networking opportunities.
Information and Broadcasting Minister P.R. Dasmunsi said in a
message: "More than its glamour and (role in) entertaining the
masses, the Indian film industry generates high employment
across various classes of society."
Chief Minister of Goa Pratapsing Rane said the state would
"encourage domestic and international production houses to
engage Goa and utilise its locales for film shooting."
Rane said the state is "working" towards building itself into an
"entertainment super hub".
CII has some 57 offices in India and seven abroad - in
Australia, Austria, China, France, Singapore, Britain and the
US. It also has institutional partnerships with 240 "counterpart
organisations" in 101 countries. Its headquarters is in Delhi.
IANS
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