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'Holiday' to coincide with Valentine's Day celebrations
By Manissha Despaande and Nitin N. Sethi, Indo-Asian News Service

 
Filmmaker Pooja Bhatt has rescheduled the release of her film "Holiday" to Feb 10 to coincide with Valentine's Day celebrations. 
 
  

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The film was earlier slotted for a Jan 6 release but Pooja confesses she wanted some more time to work on the pre-release campaign for the film, reports Bollywood Trade. "I felt it would be the perfect 'Holiday' for the Valentine's Day crowd," she says. 

During the promotional campaign of the film, she intends to clear misconceptions that it is a remake of "Dirty Dancing". 

"I don't know from where this rumour has originated, but the truth is that "Dirty Dancing" tells the story of sexual awakening of a young girl after she goes on a holiday. 

"On the other hand my film hardly has anything to do with sexual awakening. It is about an ordinary and plain-looking girl, with a gawky face who is not comfortable with her looks and comes of age when she undergoes an inner transformation and emerges a confident person ready to take on the world," says Pooja. 
   
Filmfare ties up with Elder Pharmaceuticals

Worldwide Media Limited, the BBC-Times Group joint venture, has entered into a title sponsorship agreement with Elder Pharmaceuticals for the Filmfare Awards. 

Elder announced it would promote FairOne, a fairness cream that the company markets, using the platform of the awards. This year's Filmfare Awards would be held on Feb 25 and telecast live, reports Bollywood Trade. 

The Filmfare Awards have a 51-year-old legacy and is touted as the oldest and most prestigious awards and entertainment show in Asia. Thirty-one awards are given every year, including two Lifetime Achievement awards.