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Standing ovation for 'Parzania'
Indo-Asian News Service

Mumbai, Dec 11 (IANS) Director Rahul Dholakia's "Parzania", screened in the Indian Panorama at the International Film Festival of Kerala (IFFK) being held in Thiruvananthapuram, got a standing ovation
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The film depicts the story of a Parsi family trapped in the communal violence in Gujarat whose 10-year-old son goes missing, reports Bollywood Trade. More than 100 people watched it Saturday. 

IFFK showcases only the best in serious cinema. This year, 24 films from Asia are participating.

Inspired by a true story, the film stars Naseeruddin Shah, Sarika and Emmy award winning actor Corin Nemec. It was given an adult certificate by the Censor Board.

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Special promo for 'Vaah! Life Ho Toh Aisi'

A special promo was shot in Filmistan studio with Shahid Kapur, Amrita Rao and a team of kids for the fantasy film "Vaah! Life Ho Toh Aisi". 

Producer Sangeeta Ahir, making her debut with this film, is leaving no stones unturned to market and package the movie. 

Supposedly, this is the biggest fantasy film after "Mr India" and "Koi Mil Gaya" with never-seen-before special effects, reports Bollywood Trade. 

The makers have been inspired by Hollywood where slick packaging and marketing are the buzzwords for a good product aimed at kids who are the biggest consumers today. 

Talking about the promotional video, Sangeeta says: "We decided to cut a new kind of promotional video instead of a song that is usually done. 

"The film is a fantasy film with never-seen-before special effects on Indian screen with a disappearing man, flying car et al, and so we decided to shoot an interactive promo with the kids. 

"It's very unique and stylised. We wanted to communicate the right message about the film through the promo which will be on air next week."