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Beauty queens gather for
Miss World contest
Xinhua
Warsaw, Sep 2 (Xinhua) Pageant contestants from around the globe
gathered here for the Miss World 2006 contest, organisers said
Saturday.
The beauty queens arrived in the Polish capital Friday for a
month of pageantry across the country ahead of the final of the
Miss World 2006 pageant contest scheduled for Sep 30.
The highlights of the month-long tour will be the final, which
will be staged at the Congress Hall of the Science and Culture
Palace here.
When Eric Morley founded Miss World in 1951, he might not have
imagined that the pageant would one day attract a global
audience of more than two billion.
The audience rating for the Miss World final is now the third
highest, next only to Olympic Games and the World Cup football
matches.
On Sep 30, nearly 200 TV stations around the world will give
live broadcasts of the pageant final. Polish authorities hope
the event would help boost the county's tourism image overseas.
.
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A total of 30 million zlotys ($9.68 million) will
be spent on preparations for the final, but the profits from the
contest are expected to be much higher.
TVP, the Polish TV station, which was awarded the right to
broadcast the final live, will be among the main beneficiaries,
with its advertising income alone expected to reach 15 million
zlotys ($4.84 million).
The audience will vote through the audio communication system or
short message service and the telecommunication operators are
expected to harvest about 32 million zlotys (10.32 million U.S.
dollars).
Meanwhile, hoteliers, restaurateurs and operators of public
transport also hope to earn an additional 44 million zlotys
($14.19 million), the Market Economy Institute of Poland
estimated.
The contestants will travel around the cities and the famous
lakes and landmarks in Poland through September and activities
of various kinds are scheduled along their itinerary, including
the mini-finals for Miss World.
"Many foreigners don't even know the existence of a country
called Poland. They often confuse Poland with Holland or
Finland," the vice-chairman of the Poland tourism organisation,
Stanislaw Wojtera, told reporters.
"What we are striving for is, when the billions of people around
the world watch the Miss World final or read reports about the
preparations for it, they will at least see a European map with
an arrow pointed to the location of Poland," he said.
Miss Iceland Unnur Birna Vilhjalmsdottir, who was crowned Miss
World last December in the Chinese city of Sanya, said: "Few
people know the charm of Poland. I am in love with her."
--Xinhua
Indo-Asian News Service
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