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Sammir Dattani snaps up multi-movie deal
By Subhash K. Jha, Indo-Asian News Service

Mumbai, March 19 (IANS) Newcomer Sammir Dattani is on cloud nine. He has been snapped up by a film production company to star in several of their upcoming ventures as well as by well known Bengali filmmaker Rituparno Ghosh for his next film.
             

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Color Chips, a Hyderabad-based animation and feature film company currently producing Mani Shankar's espionage thriller "Mukhbir", feels Sammir is the "company's star". 

Revealing future plans for the actor, Sudhish Rambhotla, chairperson of Color Chips, told IANS: "So far we were an animation company. We have started feature-film production in Hindi with 'Mukhbir' and were lucky to get Sammir Dattani for the lead.

"We plan to accentuate his presence in our films in all the promotions and hoardings. It doesn't matter if he has done a couple of films in the past. I believe he's true star-material. 'Mukhbir' is his true launch. We see Sammir as our company's star."

Color Chips plans to sign Sammir for a series of films and talks are on with well known directors including Madhur Bhandarkar, Ananth Mahadevan, Narren Aditya and Nagesh Kukunoor. 

"Talks with these directors are in various stages. I won't like to reveal more right now. But yes, we do plan to cast Sammir in as many of our projects as possible," Sudhish said.

This company-actor arrangement, so peculiar to the old studio-style of filmmaking in Hollywood, is bound to catch on in Bollywood. 

"One reason why the Indian film industry is so fiscally and creatively challenged is because we rely on a group of established stars for popular cinema in every region. We need to build a new and dependable bank of stars across the country. 

"Sammir Dattani is our first resident actor. In future we intend to locate and nurture more talent like Sammir," Sudhish added.

A delighted Sammir said: "'Mukhbir' is like a re-launch for me. I'd be more than happy to let my career grow along with Color Chips especially since they are making films in Hindi. In Mumbai I have to complete Madhur Bhandarkar's 'Corporate' and Nisha Chainani's 'Maratthon'. There are talks on for at least five other projects. 

"At the point in my career, new projects with Color Chips seem the right step forward, specially since they aren't binding me down with an exclusive contract, like they used to when actors in the past got into arrangements with production companies. 

"This new system of corporatised filmmaking is god sent for actors like me who have no direct links with Bollywood."

Bengali director Rituparno has shown a keen interest in working with Sammir. 

Speaking on his plans, the director said: "Sammir Dattani has great potential. He carries a look of noble vulnerability on his face, which I find interesting and unique. I want to cast him in a major role."