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Satyam's Nipuna ties up with British animation firm for films

Chennai, Dec 23 Nipuna Services Limited, the Satyam Group's BPO subsidiary, has signed a $25 million "edutainment" deal with 4K Animation Limited of Britain for the execution and delivery of a television series and a film. The contract is one of the largest ever by a global BPO service provider in the animation marketplace.

Nipuna will work with the 4K Animation team for 18 months on two "iconic" European animation projects: the third season of "Marvi Hammer Presents National Geographic World", an award-winning, 52-episode television series, and a movie, featuring Marvi Hammer.

The series and movie feature a combination of live action and animation and includes actual studio sets used as animation backgrounds, a furry computer creature and 2D-animated characters.

Hamburg-based YOUA Edutainment, National Geographic, and German broadcaster ZDF will co-produce the series and movie.
  

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More than 120 Nipuna professionals will produce and deliver animation services for the projects. Nipuna will provide VFX, CGI, 3D and 2D animation services, including pre-production, production, and post-production, along with German artists, from its state-of-the-art studio in Chennai.

Nipuna also provides artwork and visualization services involving 2D and/or 3D animation techniques and processes to customers in the engineering, architectural, and medical industries.

Earlier this year, Nipuna signed a $8 million deal with 4K Animation to provide animation services for a movie to be produced in Hollywood.

The 4K Animation Limited is one of the leading animation and special effects companies in Europe.

"This partnership reflects a growing trend toward corporatization in the animation industry, which is leading to increasingly significant opportunities," said Venkatesh Roddam, Nipuna's chief executive officer.

"Long-term contracts such as this one show that companies recognise Nipuna's capabilities in an industry where human resources are integral to quality, and responsible for the success of creative ventures," he added.

"Nipuna has been a true partner since we began working with the organisation in early 2006," Jan Schmidtgen, managing director of 4K Animation said on the occasion.

"Its focus on animation services has resulted in significant expertise in creative business practices. Above all, its flexibility and commitment to quality have helped it exceed our expectations," he added.

Nipuna has built significant VFX, CGI, and 3D animation skills and has produced films like "Sainikudu", "Stalin", "Pokhiri", and "Belly Full of Dreams".
 
 

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