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Rahman floats his own music label
By Subhash K. Jha,
Mumbai, April 18 Composer A.R. Rahman has just fulfilled a
long-cherished dream by launching his own music label, K.M.
Music.
"For a long time now I wanted to float my own label K.M. Music.
My label won't market the music. It'll just distribute music
recorded in my studio in Chennai to large music companies like
Sony," Rahman told IANS.
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K.M. are the initials of a Sufi name from the south that Rahman
wants to honour through his music.
"Basically, the creative aspects and vision of the music we
produce will be our lookout, not the marketing. I've no idea of
the non-creative and fiscal side of the music business.
"Digital downloads are easy for me. But to go into the
nitty-gritty of music marketing is difficult for a creative
person like me. Better to restrict myself to what I know. So I'd
rather keep out of the marketing."
He clarifies that none oh his film projects will be on his K.M.
label.
"My label will be devoted to putting out alternate music - the
kind of sound I don't have the freedom to create in movies. This
idea of a music label was with me for sometime now. But I didn't
want to announce it until I had some of the music ready."
Now Rahman is all set to put out a bunch of albums on his label.
"There's an artiste from Britain, another will feature a mix of
artistes from India and the US, another is a Tamil poetry
project - it's all experimental and eclectic. Let's see how it
goes.
"Though I won't be directly involved in the production of all
the music on my label, I'll certainly be involved in all my
projects. In fact, the reason I built this large studio in
Chennai was to finally start this label. No one can use the
facilities in this studio as well as me."
Currently Rahman is basking in the success of his new album "Sivaji"
which stars Tamil superstar Rajnikanth.
IANS
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