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Numerology hits Malayalam cinema
By Paresh C. Palicha, Indo-Asian News Service

Kochi, Nov 16 (IANS) Numerology, known to influence names and titles in Bollywood, has now hit Malayalam cinema.

Directors Joshiy and Jayaraaj have each added an extra letter to the spellings of their names. The results of this change, however, have been very different.

Joshiy has scored unprecedented success as his two recent releases "Mambazhakalam" and "Naran" starring Mohanlal have been super hits. On the other hand, four Jayaraaj releases after the spelling change of his name have bitten the dust.

The person to perhaps benefit most by numerology is young director Rosshan Andrrews. He says even the spelling of his debut film "Udayanaanu Tharam", one of the biggest hits of recent times, was suggested by a numerologist.

Now director Vinayan has followed by adding two extra letters to the title of his new film. The new title is "Boyy Friennd" and the film is expected to rake in more collections than a mere "Boyfriend" could have mustered!