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Mohanlal is brand ambassador for Kerala AIDS campaign
Thiruvananthapuram, March 12
Malayalam superstar Mohanlal, who attracted much flak in Kerala
for a liquor advertisement, is the state's goodwill ambassador
for an AIDS awareness campaign.
"As an actor, it is my responsibility to take part in such
programmes and I decided to become the goodwill ambassador,"
said the superstar at a function to felicitate his new role
The earlier controversial endorsement that landed the star in
trouble was for a liquor brand produced in Karnataka but owned
by a Kerala businessman. The actor, who has just completed his
silver jubilee on the silver screen, was criticised for a
question he asks in the commercial: "What's up this evening?"
A two-minute promo film on AIDS awareness shows Mohanlal
interacting with an HIV-positive person to drive home the
message that "in life there is no retake".
The government will carry the anti-AIDS message all through the
state with the help of Kudumbhashree, a woman-oriented programme
of the state.
The actor, who was irked by the 'moral police' in Kerala when
they attacked him over the liquor promo, is said to be restoring
balance to his socially committed image with this move.