Topics : Art
Culture - Fashion
& Hot Tollywood Film News : * hourly
News - Telugu Cinema Reviews - Previews - Music Chart -
Telugu film industry, India's second biggest, turns 75
By Mohammed Shafeeq
Hyderabad, Jan 26 The Telugu film industry, the second
biggest film industry in the country after the Mumbai-based
Hindi film industry, better known as Bollywood, turned 75
The platinum jubilee celebrations kicked off here last night
with Chief Minister Y.S. Rajasekhara Reddy sounding the clapper
board at a in the presence of some industry veterans.
Reddy also released a postal cover brought out by the department
of posts marking the milestone reached by the film industry.
While the inaugural ceremony organised by the state government
proved a damp squib due to the absence of top actors and
actresses, the three-day celebrations, which is beginning late
Friday, is expected to add glamour to the party.
Minister of State for Coal Dasari Narayan Rao, the eminent
filmmaker who holds the Guinness World Records for directing the
highest number of films in the world, superstars of yesteryears
Krishna and actor Mohan Babu, who got the Padma Shri this year,
were among a few veterans present on the occasion.
The chief minister promised to extend full support to the
industry and referred to steps already taken by the government
including removal of slab system in film theatres, prevent video
piracy and allotment of land for setting up a film studio in
Megastar Chiranjeevi, who is virtually ruling the industry for
nearly two decades, will be the attraction of the celebrations
by the industry along with Venkatesh, Nagarjuna, Mahesh Babu and
several glamorous actresses.
An exhibition of photos and posters of movies made during the
last 75 years has been organised as part of the celebrations,
which will have three elements of music, dance and drama. The
celebrations will showcase the evolution of Telugu cinema in the
Special seminars and workshops on filmmaking are also being
held. Special movies will be screened to pay tribute to Telugu
film greats including thespian N.T. Rama Rao,
who also served as the state's chief minister.
The first Telugu film, 'Bhatka Prahalada', was made in 1931. It
was directed by Hanumappa Muniappa Reddy. Most of the initial
Telugu talkies released had mythological stories that drew
inspiration from the vibrant Telugu drama and stage industry.
Tollywood, as the Telugu film industry is often called, moved
from Kolkata to Rajahmundry in 1936-37, but soon shifted to
Madras (now Chennai) where it remained for decades.
The industry started shifting to Hyderabad in 1955 when Sarathi
Studios was set up here. But it was only in mid 1990s that the
entire Telugu movie-making business moved to Hyderabad. Even
now, about 10 percent of the music for Telugu films is made in
Second only to Bollywood in terms of the number of films made,
Tollywood makes about 150 films every year. The industry, which
accounts for one percent of the state's GDP, registered a
turnover of Rs.2.5 billion last year.
However, video piracy poses the biggest threat to the industry
and according to industry estimates, it is suffering Rs.1.5-Rs.2
billion loss every year.