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Uganda in tourism promotion deal with CNN
Xinhua

Kampala, Sep 26 (Xinhua) The Uganda government and US broadcaster Cable News Network (CNN) have sealed a $1 million deal to promote the country as a top tourist destination in Africa, local press reported Monday.

Ugandan State Minister for Tourism, Trade and Antiquities Jovino Akaki and officials from CNN signed the agreement in here last week. 

Under the deal, Uganda will sponsor the Inside Africa show on CNN, which runs every Saturday, for six months. Spots promoting tourism under the tagline, "Uganda: A Gift of Nature" will run in the 30-minute show, which is repeated every Sunday. 

"On Thursday we met and gave a nod to a team that is supposed to brand Uganda, so very soon you will be seeing on CNN good things about Uganda," Akaki told journalists at Murchison Falls National Park Friday. 

The Uganda Wildlife Authority invited journalists from various local media to Murchison Falls National Park in a bid to promote positive reporting on tourism. 

Speaking at the closing of the workshop, Akaki blamed local journalists for concentrating on the negative instead of the positive things the country had to offer.

"Promoting tourism is not a responsibility of only the government. It is for every Ugandan from the time a tourist arrives at Entebbe Airport, the journey to Kampala, the taxi driver who brings him and the hotel or restaurant where he eats. All these make an impression," Akaki said.

UWA Executive Director Moses Mapesa said there was need for the media to pay more positive attention to the tourism sector. 

The CNN crew has been in Uganda to shoot key tourist attractions in national parks, cultural dances and promotional interviews for clips to use in the adverts. 

Uganda earned $200 million from tourism last year. 


Indo-Asian News Service